{"id":13121,"date":"2022-06-06T17:06:06","date_gmt":"2022-06-06T16:06:06","guid":{"rendered":"https:\/\/www.taskrabbit.pt\/blog\/?p=13121"},"modified":"2022-06-24T10:52:56","modified_gmt":"2022-06-24T09:52:56","slug":"os-bastidores-da-renovacao-da-marca","status":"publish","type":"post","link":"https:\/\/www.taskrabbit.pt\/blog\/os-bastidores-da-renovacao-da-marca\/","title":{"rendered":"Os bastidores da renova\u00e7\u00e3o da marca"},"content":{"rendered":"<p>\u00c9 capaz de ter reparado em algumas mudan\u00e7as por aqui. Tal como os nossos clientes, tamb\u00e9m atualizamos a nossa casa. Foi por isso que decidimos aplicar uma nova camada de tinta \u00e0 nossa marca, para refletir os novos tempos e os novos planos.<\/p>\n<p>Leia mais sobre o processo de renova\u00e7\u00e3o da nossa marca e o que nos motivou a faz\u00ea-lo.<\/p>\n<div class=\"lyte-wrapper\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_OpDVBwN7Eow\"><div id=\"lyte_OpDVBwN7Eow\" data-src=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FOpDVBwN7Eow%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/OpDVBwN7Eow\" rel=\"nofollow\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FOpDVBwN7Eow%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"640\" height=\"340\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"><\/div><\/p>\n<h2>Evolu\u00e7\u00e3o do log\u00f3tipo<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-13124\" src=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Logo-PT-1024x268.jpg\" alt=\"Logo-PT\" width=\"840\" height=\"220\" srcset=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Logo-PT-1024x268.jpg 1024w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Logo-PT-300x78.jpg 300w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Logo-PT-768x201.jpg 768w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Logo-PT-1536x401.jpg 1536w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Logo-PT-960x251.jpg 960w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Logo-PT.jpg 1600w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>Em 2008, a Taskrabbit criou uma plataforma para fazer recados e tarefas em casa. A velocidade era o mais importante, da\u00ed o coelho, mas a Taskrabbit evoluiu com o tempo. Hoje, \u00e9 uma plataforma que junta clientes a especialistas de confian\u00e7a que podem ajud\u00e1-los a completar projetos dom\u00e9sticos, seja por falta de tempo ou confian\u00e7a. Quer precise de ajuda com trabalhos de eletricidade, montagem de mobili\u00e1rio, organiza\u00e7\u00e3o ou outros, ao usar a Taskrabbit est\u00e1 a contratar trabalhadores independentes e a compens\u00e1-los de forma justa. Os taskers definem as pr\u00f3prias tarifas e recebem-nas a 100%, ou seja, quando usa a Taskrabbit, est\u00e1 a fomentar a autonomia e a estabilidade financeira dos taskers e das respetivas fam\u00edlias.<\/p>\n<p>O lema da Taskrabbit sempre foi &#8220;vizinhos que ajudam vizinhos&#8221; e a nova imagem representa a uni\u00e3o desses dois lados do neg\u00f3cio. No novo log\u00f3tipo de texto, tanto &#8220;task&#8221; como &#8220;rabbit&#8221; est\u00e3o em min\u00fasculas, n\u00e3o s\u00f3 para efeitos de equil\u00edbrio mas tamb\u00e9m para simbolizar que ambos os lados do nosso marketplace t\u00eam o mesmo peso. As duas letras &#8220;a&#8221; diferentes representam a singularidade dos clientes e dos taskers; s\u00e3o diferentes, mas igualmente importantes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13128\" src=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/TR-logo.png\" alt=\"TR logo\" width=\"472\" height=\"179\" srcset=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/TR-logo.png 472w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/TR-logo-300x114.png 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<h3>O que aconteceu ao coelho?<\/h3>\n<p>Divertimo-nos muito com o &#8220;rabbit&#8221; (coelho) no nosso nome (<a href=\"https:\/\/www.instagram.com\/p\/CNIZio3Mb2T\/\">principalmente no Dia das Mentiras<\/a>) e far\u00e1 sempre parte do nosso legado; afinal de contas, n\u00e3o mud\u00e1mos de nome. No entanto, o nosso trabalho baseia-se em estabelecer liga\u00e7\u00f5es e fazer tarefas, n\u00e3o em coelhos.<\/p>\n<p>Ao evoluir al\u00e9m do \u00edcone do coelho, podemos centrar-nos nas intera\u00e7\u00f5es humanas e nas pessoas que capacitamos. A nova marca d\u00e1 destaque aos nossos clientes, que ajudam os taskers a crescer, e aos taskers, que criaram os seus pr\u00f3prios neg\u00f3cios na nossa plataforma.<\/p>\n<p>\u27a1\ufe0f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13126\" src=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Assembly-PT-1024x481.jpg\" alt=\"Assembly-PT\" width=\"840\" height=\"395\" srcset=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Assembly-PT-1024x481.jpg 1024w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Assembly-PT-300x141.jpg 300w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Assembly-PT-768x361.jpg 768w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Assembly-PT-1536x722.jpg 1536w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Assembly-PT-960x451.jpg 960w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Assembly-PT.jpg 1600w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><em>Do coelho veloz \u00e0s pessoas em primeiro lugar <\/em><\/p>\n<h2>Atualiza\u00e7\u00e3o das cores e do tipo de letra<\/h2>\n<p>A nova paleta, com o nome de plantas de interior \u2014 monstera, feto, pampas e l\u00edrio \u2014 representa a sensa\u00e7\u00e3o de um trabalho bem feito. O tipo de letra atualizado, Inter, \u00e9 muito vers\u00e1til, personaliz\u00e1vel, acess\u00edvel e compat\u00edvel com a web.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13130\" src=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/TR-Colours-1024x512.png\" alt=\"TR Colours\" width=\"840\" height=\"420\" srcset=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/TR-Colours-1024x512.png 1024w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/TR-Colours-300x150.png 300w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/TR-Colours-768x384.png 768w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/TR-Colours-1536x768.png 1536w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/TR-Colours-960x480.png 960w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/TR-Colours.png 1600w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/h2>\n<h2>Apresenta\u00e7\u00e3o da Just task<\/h2>\n<p>&#8220;Just task&#8221; \u00e9 a nova chamada \u00e0 a\u00e7\u00e3o. Sejam clientes com tarefas pendentes ou taskers que querem horas flex\u00edveis com um potencial de lucro elevado, a resposta \u00e9 sempre a mesma: Just task.<\/p>\n<h2>A nova Taskrabbit: o que mudou e o que ficou igual<\/h2>\n<p>A nova Taskrabbit pretende ser uma marca unificada que celebra e respeita o que \u00e9: clientes e taskers numa rela\u00e7\u00e3o de simbiose. Estamos a construir uma marca que se centra nas rela\u00e7\u00f5es humanas, na qualidade e na confian\u00e7a, apoiando-nos cada vez mais no lema &#8220;vizinhos que ajudam vizinhos&#8221; e dando cada vez mais valor ao tempo e \u00e0 flexibilidade dos taskers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13125\" src=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Mounting-PT-1024x481.jpg\" alt=\"Assembly-PT\" width=\"840\" height=\"395\" srcset=\"https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Mounting-PT-1024x481.jpg 1024w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Mounting-PT-300x141.jpg 300w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Mounting-PT-768x361.jpg 768w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Mounting-PT-1536x722.jpg 1536w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Mounting-PT-960x451.jpg 960w, https:\/\/www.taskrabbit.pt\/blog\/wp-content\/uploads\/2022\/06\/Mounting-PT.jpg 1600w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>O que n\u00e3o muda s\u00e3o as bases do nosso neg\u00f3cio. As <a href=\"https:\/\/www.taskrabbit.pt\/servicos\">categorias de tarefas<\/a> que conhece e adora, como Montagem de mobili\u00e1rio, Mudan\u00e7as, instala\u00e7\u00e3o, Pequenas repara\u00e7\u00f5es, etc., mant\u00eam-se \u2014 tal como a disponibilidade dos taskers altamente competentes.<\/p>\n<p>D\u00ea uma vista de olhos para conhecer melhor a nova marca (e aproveite para <a href=\"https:\/\/www.taskrabbit.pt\/\">reservar uma tarefa<\/a>). At\u00e9 breve!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 capaz de ter reparado em algumas mudan\u00e7as por aqui. Tal como os nossos clientes, tamb\u00e9m atualizamos a nossa casa. Foi por isso que decidimos aplicar uma nova camada de tinta \u00e0 nossa marca, para refletir os novos tempos e os novos planos. Leia mais sobre o processo de renova\u00e7\u00e3o da nossa marca e o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os bastidores da renova\u00e7\u00e3o da marca - Taskrabbit Blog (Portugal)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.taskrabbit.pt\/blog\/os-bastidores-da-renovacao-da-marca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os bastidores da renova\u00e7\u00e3o da marca - Taskrabbit Blog (Portugal)\" \/>\n<meta property=\"og:description\" content=\"\u00c9 capaz de ter reparado em algumas mudan\u00e7as por aqui. 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